Company description
The place with the BEST Cheesesteak in Philly, Geno’s was founded by one of Philly’s own, Joey Vento in 1966. The man had two boxes of steaks, a few hot dogs, and $6 in his pocket when he turned on the grills at 9th and Passyunk. Neighboring joints predicted he’d last six months, tops. Little by little the shop at 9th and Passyunk drew more attention. Before long, people were saying they were the best steaks they’ve ever had. Joey kept at it. Business was booming in 1971 when Joey and his wife Eileen had a baby boy. Always one to do things his own way, Joey decided to name his son Geno. Joey passed away in 2011. Geno has since taken over the shop and is carrying on Joey’s legacy by serving up the famous Philly cheesesteak.
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